Analyze the Needful
While working at Electrik Company we developed a proprietery analytics platform that was easily customized to meet the specific requirements of our clients. We found out that certain clients were only interested in certain analytics. This goes far beyond traffic into very specific feature usage. We developed and designed a modern marcom site along with an easy to use backend dashboard. Clients were thrilled that they were able to take a rather complicated subject and distill it down to just the information they were looking for.
Global Payments and its Business View tool historically served internal users or highly-trained individuals in dedicated roles within medium to large customer companies. Small merchant customers were being ignored and they were losing market share to the likes of square and experiantial competitors. We set out to change that.
The new Business View needed to provide contextual training opportunities to slowly introduce new users to new concepts and show the user trends and insights to support decision making and drive home the value of the data. It also needed to be personal with a dashboard that woudl roll-up using the individuals industry, role and experience level while showing the right information at the right time.